Everyone has an Alter Ego
Clark Kent was Superman’s. His disguise.
A petrolhead is the one who grins at the drone of a flat-six in the morning. AlterEgo is apparel for that version of you, built to outlast the print, worn trackside.
THE 9–5 IS THE DISGUISE
THE OG COLLECTION
The designs that started it all. In stock in Cape Town, priced in rand.
The gear
We know this world because we've lived in it.
Decades in and around the industry. Dealerships, builds, race weekends. That's where all of this comes from. The real thing, from people who live it, for people who get it.
Every design comes as a tee, Soft Fit or Heavyweight, plus a crewneck and a hoodie. Pick the design, then pick how you wear it.
Gildan 5000 · Heavyweight
Heavier cotton with some structure. Holds its shape, won't go thin, and feels proper on. The one for when you want a bit of weight to it.
Bella+Canvas 3001 · Soft Fit
Lighter, softer, closer-fitting cotton. Broken-in feel from the first wear.
Built to order
Each piece is printed and built the day you order it. Fresh every time, and genuinely yours.
Sparks flying and race day getting closer. That garage is where Build. Race. Repeat. comes from. If you know, you know.
KILLARNEY COLLAB
An official collaboration with Killarney International Raceway, Cape Town's home circuit.
ON THE RADAR
We find them first. South Africa's petrolhead talent is disproportionately large relative to how little of it the world has seen. We're changing that, one story at a time.